by Administrator | Oct 1, 2018 | Blog
Creating and leveraging your personal brand to establish credibility for your business is one of the most successful marketing strategies you can implement quickly and easily. It is also a way to position yourself as a leader in a specific field or industry, therefore...
by Administrator | Aug 13, 2018 | Blog
Everyone talks about a Unique Value Proposition (UVP) and this is usually our starting point when strategizing an effective brand strategy. Your UVP or USP (Unique Selling Proposition) as some call it, is the cornerstone of differentiation and making a strong first...
by Administrator | Mar 26, 2018 | Case Study
Client: Hear Me Move Category: Campaign of the year Name of Campaign: Creating Groudswell fro SA’s First Dance Movie Opening 100 Word Statement Reflecting the state of the film industry locally, where funds are spent on creating the movie and almost zero on...
by Administrator | Mar 22, 2018 | Case Study
Client: MeriBrands (Canderel & Equal) Category: Consumer Public Relations for an Existing Product Summary MeriBrands (Canderel & Equal) awarded Janine Lloyd through Livewired Communications the PR account. We were tasked with intense strategic objectives...
by Administrator | Mar 19, 2018 | Case Study
Name of Campaign: Powering awareness for Braun in SA Client: Fore Good (distributor for Braun in SA) Summary The Powering Awareness for Braun in SA campaign demonstrates that positive and relationship-based media relations can form the foundation of powering awareness...
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