How entrepreneurs can establish credibility via their personal brand
Creating and leveraging your personal brand to establish credibility for your business is one of the most successful marketing strategies you can implement quickly and easily. It is also a way to position yourself as a leader in a specific field or industry, therefore...
How unique is your business value proposition?
Everyone talks about a Unique Value Proposition (UVP) and this is usually our starting point when strategizing an effective brand strategy. Your UVP or USP (Unique Selling Proposition) as some call it, is the cornerstone of differentiation and making a strong first...
Dealing with an online PR crisis
In this article we speak with reputation management expert Janine Lloyd about how to deal with an online PR crisis. How frequently do clients approach you with online crisis and what kind of online PR crises have you dealt with in the past? Weekly. I work with...
Whose responsibility is Reputation Management?
Reputation Management should be embedded into the business plan and entrenched within every area of the business. There is a strong correlation between a company’s reputation and a customer's willingness to recommend it. While businesses need to focus on building...
Public Relations industry must stand up for integrity
Underhand approaches should never be used in Public Relations. Not ever! It is a sad day when Public Relations firms tarnish the reputation of the industry as a whole. For those not in the know a UK-based Public Relations firm, Bell Pottinger came under the...