PR Expert is a powerhouse business and award winning agency. We have taken on the big agencies and won because we deliver the best work in the industry. Our innovative PR, social media and digital marketing model for companies and brands is designed to take your business to the next level.

We believe that every business has a unique brand story to tell. It is our job to make your brand come alive by communicating your stories through the most relevant channels.

  • We know how to position your business, people and brands for success
  • We know how to craft stories in the written, digital, visual or video mediums so that your business gets noticed and resonates with your audiences
  • We know how to market these stories effectively in social media and through digital marketing to drive awareness, engagement and ultimately boost your business
  • We know how to package these stories for media so you get the visibility you deserve


  • Energetic – Powerful in action or effect
  • Persistent – Persisting, in spite of opposition, obstacles, discouragement
  • Versatile – Capable and comfortable to turn from task to another reguardless of variety
  • Insightful – The ability to acutely observe and clearly percieve
  • Strategic – Art of planning and respecting the importance to strategy
  • Proactive – Controlling a situation through action not reaction
  • Daring – To have the courage to be bold and embrace it



People do business with people. We have the best, brightest and most experienced people in the industry working on your business. Our model is unique and when you become our client we will share our secret to success. Every person at PR Expert has a shared energy, passion and drive for success! Meet our founder below!

Janine Lloyd

I founded PR Expert in 2013 with a vision – I wanted to create a consultancy that would provide high quality, personalised service and delivery without the hierarchy, structure and red tape associated with a larger agency. My vision was to create a place where professionals could do what they do best, in a flexible way outside of the traditional 9 – 5, office-bound agency model.  A place where client’s would benefit from more action, greater results and faster turnaround. As an entrepreneur with three decades of leadership and communications experience I bring with me a wealth of  business management, marketing and Public Relations expertise across many industries. I lead with vision, humility and confidence.

GOT: House Targaryen

You are a leader and know what it takes to make it. You handle responsibility well and are the best at what you do. Where you lead, others will always follow.

“I am no ordinary woman, my dreams come true.”

Daenerys Targaryen

We can brag about the clients we work with,

but we believe what they have to say is more powerful.

“PR Expert’s PR strategy and media know-how has been invaluable to Coal Stove Pictures giving us massive business value, unprecedented return on investment and multiple awards, including a Global World Award.”
Fidel Namisi

Owner, Coal Stove Pictures

“PR Expert impressed me from the word go! From the efficiency and energy in drawing up the plan, through to the execution. They have got Zinia more coverage than we could have ever imagined. PR Expert has truly gone over and above every time for me, and I would recommend anyone who’s interested in growing their business to use them.”
Warren Bonheim

CCO, Zinia

“The service and care that we have received from PR Expert has been phenomenal. We are a small firm so we did not expect the level of service we received. The influx of business has been wonderful. I highly recommend PR Expert as they have made a huge difference to our business.”
Judy Wilkins

Senior Partner, Wilkins and Associates

“PR Expert has been a great associate for many years. Our clients have always been happy with the results generated by them. The team is always organised, responsive, creative, energetic and committed to doing the best possible work for clients. They have a keen and hard-working team and I never hesitate to recommend PR Expert if people ask for a top class tech PR team in SA.”
Lyle Closs

MD Europe, Axicom

“PR Expert delivered the Public Relations X-Factor with a very limited budget. They deserved to win Campaign of the Year as it was classic Public Relations with no Above The Line support, nor an established brand/campaign over time.”
PRISMs judge Sylvester Chauke

Chief Architect, DNA Brand Architects

“Even though a liability insurance policy protects the Insured against their legal liability, there is always the risk of the Insured suffering reputational damage, following a loss. As part of Camargue’s commitment to offer a more comprehensive and innovative solution, Camargue frequently utilises the services of PR Expert. The result has been a very rewarding success story for both Camargue and its clients.”
John Stebbing

Director - General Liability, Camargue


  • SA PRISM Campaign of the year 2016 (Hear Me Move)
  • International PR (IPRA) Golden Awards Winner 2016 (Hear Me Move)
  • Gold PRISM award for PR on a Shoestring Budget 2016 (Hear Me Move)
  • Silver PRISM award for Hear Me Move 2016
  • Janine Lloyd – Top 10 most influential PR people in South Africa by the Annual
  • Gold PRISM award in the best Consumer Campaign for an existing product category (Canderel)
  • Bronze PRISM award in the best Campaign in Media Relations (Braun)
  • Bronze PRISM award in the Sponsorship and Events Category (Does My Bum Wobble)
  • Silver PRISM award in the best Corporate Social Investment campaign (Sentech)
  • Three Gold awards at the Good Food and Wine show (Canderel)
  • International Platinum PR awards finalist for the Fore Good Group and Duracell