How unique is your business value proposition?

How unique is your business value proposition?

Everyone talks about a Unique Value Proposition (UVP) and this is usually our starting point when strategizing an effective brand strategy. Your UVP or USP (Unique Selling Proposition) as some call it, is the cornerstone of differentiation and making a strong first...
Prism Submission

Prism Submission

Client: Hear Me Move Category: Campaign of the year Name of Campaign: Creating Groudswell fro SA’s First Dance Movie Opening 100 Word Statement Reflecting the state of the film industry locally, where funds are spent on creating the movie and almost zero on...

Gold Prism Award Received

Client: MeriBrands (Canderel & Equal) Category: Consumer Public Relations for an Existing Product Summary MeriBrands (Canderel & Equal) awarded Janine Lloyd through Livewired Communications the PR account. We were tasked with intense strategic objectives...
Dealing with an online PR crisis

Dealing with an online PR crisis

  In this article we speak with reputation management expert Janine Lloyd about how to deal with an online PR crisis. How frequently do clients approach you with online crisis and what kind of online PR crises have you dealt with in the past? Weekly. I work with...
Whose responsibility is Reputation Management?

Whose responsibility is Reputation Management?

Reputation Management should be embedded into the business plan and entrenched within every area of the business. There is a strong correlation between a company’s reputation and a customer’s willingness to recommend it. While businesses need to focus on...