by Administrator | Oct 1, 2018 | Blog
Creating and leveraging your personal brand to establish credibility for your business is one of the most successful marketing strategies you can implement quickly and easily. It is also a way to position yourself as a leader in a specific field or industry, therefore...
by Administrator | Aug 13, 2018 | Blog
Everyone talks about a Unique Value Proposition (UVP) and this is usually our starting point when strategizing an effective brand strategy. Your UVP or USP (Unique Selling Proposition) as some call it, is the cornerstone of differentiation and making a strong first...
by Administrator | Mar 26, 2018 | Case Study
Client: Hear Me Move Category: Campaign of the year Name of Campaign: Creating Groudswell fro SA’s First Dance Movie Opening 100 Word Statement Reflecting the state of the film industry locally, where funds are spent on creating the movie and almost zero on...
by Administrator | Mar 22, 2018 | Case Study
Client: MeriBrands (Canderel & Equal) Category: Consumer Public Relations for an Existing Product Summary MeriBrands (Canderel & Equal) awarded Janine Lloyd through Livewired Communications the PR account. We were tasked with intense strategic objectives...
by Administrator | Mar 19, 2018 | Case Study
Name of Campaign: Powering awareness for Braun in SA Client: Fore Good (distributor for Braun in SA) Summary The Powering Awareness for Braun in SA campaign demonstrates that positive and relationship-based media relations can form the foundation of powering awareness...
by Administrator | Mar 19, 2018 | Case Study
Client: MeriBrands Category: Sponsorship SUMMARY As part of its PR strategy to support MeriBrands sponsorship initiatives with publicity, Janine Lloyd and her team at Livewired Communications was responsible for securing publicity for the sassy musical comedy ‘Does My...
by Administrator | Mar 13, 2018 | Crisis, Reputation
In this article we speak with reputation management expert Janine Lloyd about how to deal with an online PR crisis. How frequently do clients approach you with online crisis and what kind of online PR crises have you dealt with in the past? Weekly. I work with...
by Administrator | Dec 5, 2017 | Reputation
Reputation Management should be embedded into the business plan and entrenched within every area of the business. There is a strong correlation between a company’s reputation and a customer’s willingness to recommend it. While businesses need to focus on...
by Administrator | Dec 4, 2017 | Uncategorized
Public Relations professionals today play a critical role as advisors to the business. A Public Relations strategy can no longer stand alone, it must form part of the business strategy to drive business results for the organisation. As the role of Public Relations...
by Administrator | Dec 4, 2017 | Reputation
Underhand approaches should never be used in Public Relations. Not ever! It is a sad day when Public Relations firms tarnish the reputation of the industry as a whole. For those not in the know a UK-based Public Relations firm, Bell Pottinger came under the...
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