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Digital Marketing Strategy

A comprehensive and holistic digital marketing strategy is critical , this includes defining the objectives and risks, positioning and messaging, identifying and segmenting audiences, analysing and selecting the right platforms, developing comprehensive plans for the right platforms, an engagement and response strategy as well as defining the desired outcomes and measurement.

Every marketing professional feels pressure to be “progressive” and actively integrate digital media into their marketing program. However, a good marketing strategy is not how many new channels are crammed into it, but how effectively it achieves your business goals. How you define your intent will have a profound impact on whether you succeed or fail in the digital space.

There is a tendency for marketers to try to create a “one size fits all” approach or to create complicated models to meet marketing objectives. We will help you to develop a holistic digital strategy to ensure you are reaching the right audiences, in the right places at the right time. And we will help you to develop real objectives and measurements to review the success of your tactics.

If you are implementing a digital strategy for the first time, we will demonstrate the opportunities and problems you may encounter as well as map out a path through setting goals and providing specific strategies for digital including how you integrate digital marketing into other business activities.

For those companies with digital integrated into their marketing strategy, we can suggest the best tactics to achieve your desired goals.

Our Digital Strategy includes:

  • Objectives
  • Audience identification
  • Messaging development
  • Crises planning
  • Channel identification (the right channels for the right audiences)
  • Engagement strategy
  • Social Media Marketing strategy
  • Integrating Digital PR
  • Content plans
  • Response flowcharts
  • Processes
  • Resources
  • Training
  • Evaluation and measurement

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