You cannot do great PR without a PR strategy. You need to know and define what you want to achieve, identify the right strategic approach, set objectives, develop tailored messages, identify and segment audiences, select the right tactics, develop detailed plans with timelines and select your measurement criteria.
Executing a communications campaign without a strategy is like watching a French movie without subtitles or teaching in Limpopo without textbooks. A clear strategy is your roadmap to success and requires careful planning, research and evaluation.
We have seen many great PR campaigns fail due to the lack of a clear strategy, ineffective planning or inconsistent messaging. A comprehensive strategy ensures you have a focused and targeted message, an understanding of your target audiences, and a roadmap of activities through the most appropriate.