We plan a variety of media launches from telephonic updates and briefings, boardroom meetings, to special events that will get media's attention. Our launches also extend to digital media, bloggers and influencers.
We won’t waste the media’s time with unnecessary events, however if your idea, news, product is relevant we will find the best way possible to launch it to media. With every event we do, we always ask “so what?” If it passes the “so what” test then we will work with you to make it appealing to the media in a way that will get their attention.
We will work with you to identify the reason for the event as the objectives you are trying to achieve will determine the format of the media launch. For example, it is pointless holding a big media launch if your aim is to build relationships. Here media want more intimate, one-on-one engagement with your business.
We will always balance the cost with the return to ensure the exposure you receive is worth the budget spent. We are constantly seeking ways to creatively reach the media without huge expense.
Over the years we have created numerous well-attended media launches, blogger occasions and influencer events that are compelling and achieve the desired results.