Content is not just about the written word but is about telling your story in the best way for the medium. Copy, visuals, video, audio, third party endorsements - they all tell your story in a way that connects with audiences especially in the digital age.
Your competition is no longer just other businesses selling the same product. It’s everything competing for your prospect’s attention coming from a variety of different sources including mobile devices and real life. As a result the context of your content marketing is critical.
Great content marketing needs a solid strategy
We will help you to set goals, understand your audiences, provide information they seek, plan for different formats and platforms, build your own content assets and identify resources required.
Creating the content
Content must be useful, we tell stories that people relate to, use crowdsourcing via staff and customers to create engaging content and ensure we include branding of your content.
We use editorial calendars, make multiple pieces of content from the same article and optimise your content for search.
Distribute the content
Promote your content and encourage social sharing.
Measure & Review
Motivate readers to respond and measure the results.