PR Expert has won a Global World Award for its campaign launching SA’s first dance movie, Hear Me Move, proving that South African agencies have what it takes to play on the global stage.
After winning the 2016 PRISM Campaign of the Year Award in April, PR Expert today clinched a Golden World award given by the IPRA (International Public Relations Association) for excellence in PR in the category PR on a shoestring budget.
Janine Lloyd, CEO of PR Expert comments: “The IPRA Golden World Awards observes excellence in the PR industry globally and provides worldwide recognition for world-class Public Relations programs. A South African agency winning this award is a big deal, proving that our talent is world-class and that local agencies are producing an exceptionally high standard of work.”
Marilyn Watson PRISM awards Chief Judge says, “We are delighted at the news of PR Expert winning this prestigious award and congratulate Janine Lloyd and the Hear me Move team for flying the South African flag high at the IPRA Awards. The Campaign is a wonderful example of how when excellence in public relations is combined with a passion for what you do, the results can be remarkable.
“We believe that this is only the start of PR Expert’s journey to winning many more awards and creating other amazing campaigns.”
The campaign entry titled “Creating Groundswell for South Africa’s First Dance Movie” for film company Coal Stove Pictures, relied solely on PR as a strategy to drive word of mouth and excitement for the movie.
Adele Paulsen, Executive Director of the Public Relations Institute of South Africa (PRISA) adds, “The hard work that PR Expert, Janine Lloyd and the Hear me Move team (students from UJ) put into this campaign is phenomenal. Winning the PRISM Campaign of the Year Award and IPRA GWA Award is evident of the excellence that this campaign demonstrates.”
Lloyd emphasises that this campaign proved that you don’t have to have a big budget to do Public Relations incredibly well.
“It’s all about knowing your craft really well, creatively thinking beyond the obstacles and then pulling out all the stops to make it work. Public Relations has a massive role to play and when strategically planned and executed well, using all the tools available, drives business results,” she says.
To learn more Janine Lloyd will be speaking at the #PRISArise2016 Conference in August sharing how PR Expert got to this #wowmoment.
A total of 19 judges from all over the world including Bulgaria, the UK, Finland, Egypt, The Philippines and Russia converged into the centre of the EU to judge the entries from America, the EU, Middle East/Africa and Asia Pacific (see regional breakdown below).