How unique is your business value proposition?

Everyone talks about a Unique Value Proposition (UVP) and this is usually our starting point when strategizing an effective brand strategy. Your UVP or USP (Unique Selling Proposition) as some call it, is the cornerstone of differentiation and making a strong first...

read more

Dealing with an online PR crisis

  In this article we speak with reputation management expert Janine Lloyd about how to deal with an online PR crisis. How frequently do clients approach you with online crisis and what kind of online PR crises have you dealt with in the past? Weekly. I work with many...

read more

Whose responsibility is Reputation Management?

Reputation Management should be embedded into the business plan and entrenched within every area of the business. There is a strong correlation between a company’s reputation and a customer's willingness to recommend it. While businesses need to focus on building...

read more